About Us

Homeline Direct are the proud agents for bamix of Switzerland, Eezilock, FatMat and other products. Our foremost philosophy is to source exceptionally high quality products with a touch of genius about them. Founded in 1998 Homeline Direct has become known not only for the quality of our products but also for our friendly, professional and very knowledgeable staff. We pride ourselves on the quality of our service levels. Homeline Direct import and manufacture leading food brands including bamix, Eezilock, Eeziseal, Eezi-iron and FatMat.

About bamix

On 24 April 1955 the new bamix wand mixer is presented for the first time to the public at the Hanover International Fair. Soon after the new appliance is named Zauberstab (magic wand) for the German market.
Bamix is available in worldwide in over 25 countries. We are proud that the ESGE Zauberstab is prominently mentioned in the book "50 Klassiker - Design des 20. Jahrhunderts" (50 classic designs of the 20th century) together with products like Levi's Jeans, Bikini, Chanel No 5, Concorde, Swatch, Sony Walkman, Lego and others."Swiss Line", the successor of the Bamix top model "Cassette" is launched.

In 2014 bamix celebrated their 60th anniversary.