Homeline Blog

Homeline Direct - Distributors Of Innovative Household Products

Homeline Direct are the importers and distributors of high quality, innovative household products that are designed with the consumer's needs and expectations in mind.


As a company that truly believes in the brands that we import and distribute to South Africans, we have selected products that truly inspire us and add value to our daily lives, ensuring that Homeline Direct’s products become important additions to any home.

We would like to take this opportunity, with the launch of our blog, to introduce a few of our brands that you may or may not already be aware of. For us, this is like introducing family members, as we are proud of the exclusive selection of products that we have brought to kitchens, laundries and homes across the length and breadth of SA.

The bamix

Synonymous with Swiss quality and a reputation for style and precision engineering, the bamix hand blender range is a Swiss-manufactured selection of food blenders that are simply the best that money can buy.

We make a full range of bamix mixers available to consumers, including the Mono, De Luxe, Swissline, Gastro 200, Gastro 350 and Magic Wand.

Each comes with different accessories including the world famous hand blender, multi-purpose blade, whisk, beater, grinder, slicy, meat blade, processor, and beakers. The range includes versions for the amateur home cook, and some products that are more suited to the professional chef.

Once you begin using the bamix stick blender, you quickly realise how amazing it is and wonder what you ever did before you had it. The most versatile kitchen utensil on the market is built to last a lifetime, ensuring countless years of kitchen happiness for you and your family.

Easy Range

The Easy Range is our baby in more ways than one, as it is proudly South African and locally manufactured by Homeline Direct, with a range of innovative household products designed to make your life a little easier and more efficient.

The Easy Range includes Eezilock bag sealers, used for airtight food storage with the Eezilock sealing rods, the Eezi-Iron deluxe ironing board covers, and the EeziSeal suction lids, which are the ideal covers for all food containers, maintaining freshness and fitting a variety of sizes.

Fat Mat

The Fat Mat silicone baking mat is another way in which we are looking out for the South African public by providing a unique product that allows you to cook your favourite foods in a more delicious and healthy way.

The super non-stick silicone baking mat is ideal for cooking crispy chicken, baking a mouth-watering pizza or whipping up a batch of oven chips. All you need to do is place the Fat Mat on the existing metal baking tray and cook to your heart’s content.

- January 2019 -


Exclusive importers & manufacturers of innovative,
quality products that bring joy to your home!

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